DreamWorxx prefers to perform search engine optimization on sites that we are currently developing. The alternative, applying SEO techniques to a site that has already been developed by another company, is more time-consuming and less effective.

When we develop a site, one of the very first steps is setting business objectives and target keywords. Then, everyone on our staff — project manager, graphic designers, HTML specialists and web developers — focus their efforts on achieving those goals.

Here is an outline of the search engine optimization process for the web sites we develop:

• Set business goals.
• Research what keywords your potential customers are using.
• Perform a competitive analysis to refine keywords and discover potential competitive advantages.
• Establish a prioritized list of target keywords.
• Coach your copy writer on the proper way to write the content.
• Develop an architecture that will be easily spidered by search engine robots.
• Develop W3C-compliant XHTML and CSS templates.
• Add content and metadata to your site.
• Perform a thorough review of the site and make adjustments.
• Submit your site to all major search engines.
• Request reciprocal links with strategic partners.
• Run monthly reports to monitor progress with search engines, monitor traffic logs, and adjust your site as needed.

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